The 2013 I Love Music Tour turned out thousands at The Jacksonville Landing on June 8, thanks in a large part to Mighty Music Group’s in-house publicist Lindsey Michelle. She designed and managed a multi-tier promotional campaign designed to increase awareness surrounding the Tour’s message of keeping music in our schools while driving attendance at the event. The campaign reach exceeded the Tour’s expectations, both for founder Michael Butler and headliners The Red Jumpsuit Apparatus and New Boyz. The 2013 I Love Music Tour raised more than $5,000 for Jacksonville music programs. Mighty Music Group has already been asked to remain on-board for promotions and publicity for the 2014 Tour.